Recently, news about the “quantity control” of Maotai liquor has received widespread attention in the market, and a document on the supply and structural reform of Maotai products has gone viral in the wine industry. While the Maotai side responded that the document was “fake,” it clearly stated that the marketing work is demand-driven and that channel resilience protection is the main focus. All products are based on scientific terminal sales conditions, accurately grasp the pace of launch, and will not make “one-size-fits-all” decisions. Interviews with many Maotai liquor dealers revealed the actual situation: as consumer demand increased at the end of the year, 500ml Flying Moutai was not reduced, and delivery was normal. Only non-standard products such as aged Maotai, 1000ml Flying Maotai, and Chinese Zodiac Maotai were cut between 30% and 50%, and the supply of colored glazed treasures was completely stopped.

Recently, news about the “quantity control” of Maotai liquor has received widespread attention in the market, and a document on the supply and structural reform of Maotai products has gone viral in the wine industry. While the Maotai side responded that the document was “fake,” it clearly stated that the marketing work is demand-driven and that channel resilience protection is the main focus. All products are based on scientific terminal sales conditions, accurately grasp the pace of launch, and will not make “one-size-fits-all” decisions. Interviews with many Maotai liquor dealers revealed the actual situation: as consumer demand increased at the end of the year, 500ml Flying Moutai was not reduced, and delivery was normal. Only non-standard products such as aged Maotai, 1000ml Flying Maotai, and Chinese Zodiac Maotai were cut between 30% and 50%, and the supply of colored glazed treasures was completely stopped.