A-share subscription | Shaanxi Tourism (603402.SH) opens subscription and aims to become an industry-leading high-quality cultural tourism provider and service provider
The Zhitong Finance App learned that on December 22, Shaanxi Travel (603402.SH) began the subscription. The issuance price was 80.44 yuan/share, and the subscription limit was 19,000 shares, with a price-earnings ratio of 12.37 times. It belongs to the Shanghai Stock Exchange, and CICC is its sponsor.
According to the prospectus, Shaanxi Tourism was founded in April 2011. It is mainly engaged in tourism industry operations centered on tourism entertainment, travel ropeways, and travel catering, and is committed to becoming an industry-leading high-quality cultural tourism provider and service provider. With rich tourism resources and years of operating experience, the company has become one of the leading enterprises with “scenic spots+cultural tourism” as its core business.
The company's main business is operating in the tourism industry, including tourism entertainment, travel ropeways, and travel catering businesses. Relying on high-quality tourism resources such as Huaqing Palace and Huashan Mountain, the company gives full play to the advantages of integrated tourism resources, professional operation and management, and innovative tourism products to provide visitors with high-quality tourism products and service experiences.
In terms of tourism and entertainment business, the company has created high-quality tourist entertainment works such as China's first large-scale live historical dance drama “The Song of Eternity”, the large-scale live action film “12·12 Xi'an Incident”, and the large-scale red live performance “Taishan Beacon”, etc., to continue to create a carrier for the inheritance of Chinese history and traditional culture based on performing arts. In terms of the tourist ropeway business, the company has built and operated the Xifeng Ropeway and Warwick Slide in Huashan Scenic Area. Xifeng Ropeway has the world's top ropeway construction technology and leading domestic operation capabilities The Shaohuashan Aojigou Ropeway was operated at Shaohuashan National Forest Park in Shaanxi Province; in terms of tourism and catering, the company's theatre-style restaurant Tang Le Palace has a characteristic business model of “Tang Song and Dance + Palace Dinner”, which is an important window for promoting foreign culture in Shaanxi Province, and is known as the “Oriental Red Mill”.
Shaanxi Tourism has been deeply involved in its main fields of tourism, performing arts and tourist ropeways for many years. The core products have all been on the market for more than 10 years, have experienced long-term testing of the market, and have shaped a high-quality market image and reputation. Years of management have enabled the company to have rich operating experience and formed a mature operation management model.
On the financial side, in 2022, 2023, 2024, and January-June 2025, the company achieved operating income of 232 million yuan, 1,088 million yuan, 1,263 million yuan and 517 million yuan respectively; in the same period, it recorded net profit of 102 million yuan, 530 million yuan, 622 million yuan and 247 million yuan, respectively. Overall, the company's performance showed a steady growth trend during the reporting period.