According to the “Global Smartwatch Shipment Forecast, Q3 2025” published by Counterpoint Research, global smartwatch shipments are expected to increase 7% year-on-year by the end of 2025. It returned to a growth trajectory after the first decline in 2024. In 2025, there were significant changes in the global smartwatch market pattern, mainly reflected in the introduction of next-generation hardware and software features, increased consumer preference for high-end smartwatches, and the industry's growing interest in health-related functions. This round of recovery is led by Huawei and is strongly supported by Apple's lineup of new products.

According to the “Global Smartwatch Shipment Forecast, Q3 2025” published by Counterpoint Research, global smartwatch shipments are expected to increase 7% year-on-year by the end of 2025. It returned to a growth trajectory after the first decline in 2024. In 2025, there were significant changes in the global smartwatch market pattern, mainly reflected in the introduction of next-generation hardware and software features, increased consumer preference for high-end smartwatches, and the industry's growing interest in health-related functions. This round of recovery is led by Huawei and is strongly supported by Apple's lineup of new products.