Qunzhi Consulting: Panel prices stabilized across the board in December and are expected to rise moderately in January

The Zhitong Finance App learned that on December 26, Qunzhi Consulting released the December 2025 TV panel price trend vane (late version). Taken together, Qunzhi Consulting believes that supply and demand in the TV panel market is gradually shifting from demand-oriented to supply-oriented. Panel prices stabilized across the board in December, and prices are expected to rise moderately in January.

Towards the end of the year, supply and demand in the global TV panel market evolved from easing to equilibrium. On the demand side, competition-driven stocking is compounded by cost-risk stocking common backplane demand, and demand among manufacturers is fragmenting. Procurement demand for international brands was relatively steady from the fourth quarter to the first quarter. The driving force was mainly due to the return to health of inventories and demand support during the World Cup and the North American tax refund season. Chinese brands are also supported by competition demand, and rising memory chip prices spurred demand to move forward. As a result, panel stocking demand in the fourth quarter was stronger than expected, but demand in the first quarter is expected to shrink sequentially.

Overall, short-term brand procurement is more resilient, but the possibility that demand will cool down in the late first quarter is increasing. On the supply side, controlling production during the Spring Festival holiday has become the most critical variable in panel supply recently. Panel production capacity increased to a high level in the fourth quarter along with demand, but rising material costs drove panel makers' strategies to shift to stable profits in the next quarter, so leading manufacturer Yuanchun's demand to control production was even stronger.

Each size is shown as follows:

32”. Increased storage prices are driving up demand risks, and supply is being squeezed at the same time. Panel prices are expected to remain stable in December.

50". Despite limited demand stickiness, supply capacity has also shrunk, and panel prices are expected to stabilize in December.

55". Supply and demand are gradually balancing, and panel prices are expected to gradually stabilize in December.

In terms of large sizes, supply concentration is high, and demand for panel stocking has recovered. Panel prices are expected to stabilize in December.