For 2026, Maotai revealed a more detailed plan. In terms of products, Maotai emphasized that the price of the product goes on the market, and “every effort must be made to prevent price speculation.” In the New Year launch plan, Maotai will no longer use distribution methods, appropriately reduce the amount of high-value-added products, and build a “pyramid” product system of “Pufei-Boutique-Aged”. Wang Li, Deputy Party Secretary, Director and Acting General Manager of the Maotai Group, said, “We need to make the boutique another major item.” “Wine Industry Insider” also observed that for the first time at the conference, the channel provider was changed from “family members” to “friends,” and a “friendly” and “clean” manufacturer relationship was proposed. Chen Hua said that as long as everyone operates in good faith and in compliance, they will always be friends with Maotai. There is no need to greet or hand over notes, let alone “invite guests” or “give gifts,” disrupting the “fair, impartial and open” market order. “Maotai will not do anything that violates the laws of the market, nor will it cause channel operators to lose money, because a situation where only one party can “win” is unsustainable, and cooperation will not last long.”

For 2026, Maotai revealed a more detailed plan. In terms of products, Maotai emphasized that the price of the product goes on the market, and “every effort must be made to prevent price speculation.” In the New Year launch plan, Maotai will no longer use distribution methods, appropriately reduce the amount of high-value-added products, and build a “pyramid” product system of “Pufei-Boutique-Aged”. Wang Li, Deputy Party Secretary, Director and Acting General Manager of the Maotai Group, said, “We need to make the boutique another major item.” “Wine Industry Insider” also observed that for the first time at the conference, the channel provider was changed from “family members” to “friends,” and a “friendly” and “clean” manufacturer relationship was proposed. Chen Hua said that as long as everyone operates in good faith and in compliance, they will always be friends with Maotai. There is no need to greet or hand over notes, let alone “invite guests” or “give gifts,” disrupting the “fair, impartial and open” market order. “Maotai will not do anything that violates the laws of the market, nor will it cause channel operators to lose money, because a situation where only one party can “win” is unsustainable, and cooperation will not last long.”