In 2026, the Maotai Sauce-flavored Liquor National Dealer Association was held in Guiyang. At the meeting, Zhang Guichao, member of the Party Committee and Deputy General Manager of the Maotai Group, said that in 2025, thanks to the joint efforts of all channel operators, Maotai Sauce-flavored Liquor continued to maintain strong development resilience and stabilized its basic market in a complex environment. He also said that Maotai sauce and channel operators collaborated to upgrade channel capabilities and accurately introduced the “8+1" series of policies. Through monthly incentives and other measures to target and empower channels, sales of all products have increased markedly. The inventory and sales ratio of Maotai 1935 alcohol has returned to a reasonable level, and channel confidence has gradually picked up.

In 2026, the Maotai Sauce-flavored Liquor National Dealer Association was held in Guiyang. At the meeting, Zhang Guichao, member of the Party Committee and Deputy General Manager of the Maotai Group, said that in 2025, thanks to the joint efforts of all channel operators, Maotai Sauce-flavored Liquor continued to maintain strong development resilience and stabilized its basic market in a complex environment. He also said that Maotai sauce and channel operators collaborated to upgrade channel capabilities and accurately introduced the “8+1" series of policies. Through monthly incentives and other measures to target and empower channels, sales of all products have increased markedly. The inventory and sales ratio of Maotai 1935 alcohol has returned to a reasonable level, and channel confidence has gradually picked up.