Jeffs' Brands' KeepZone AI Enters Into Representation Agreement With RT LTA Systems To Promote, Facilitate Sales Of RT's Advanced Aerostat Systems In Defined Territories For Initial Term Of Six Months

Jeffs' Brands Ltd ("Jeffs' Brands" or the "Company") (NASDAQ:JFBR, JFBRW))), a data-driven e-commerce company operating on the Amazon Marketplace expanding into the global homeland security sector through advanced artificial intelligence ("AI")-driven solutions, today announced that its wholly owned subsidiary, KeepZone AI Inc., ("KeepZone"), has entered into a representation agreement (the "Agreement") with RT LTA Systems Ltd. ("RT"), an Israeli designer, developer, and manufacturer of the SkyStar™ family of aerostats.

Under the Agreement, KeepZone will promote and facilitate sales of RT's advanced aerostat systems in defined territories for an initial term of six months. RT's SkyStarTM aerostat family of combat-proven, compact and mobile intelligence, surveillance, and reconnaissance ("ISR") and communications systems are based on lighter-than-air platforms. All models feature compact, rapid deployable, cost-effective and robust modules designed to operate continuously, in harsh field conditions, in day, night and adverse weather condition. The SkystarTM systems are operationally deployed worldwide and have accumulated more than 7 million operational hours supporting military and security users performing persistent ISR, border and coastal security, target acquisition, perimeter security, VIP protection, law enforcement and public safety, search and rescue and emergency response missions.

This partnership further expands KeepZone's growing homeland security portfolio, which includes exclusive distribution agreements for Scanary Ltd.'s frictionless AI-radar threat detection systems and Zorronet Ltd.'s innovative Unmanned Robotic Control Room – an AI-based autonomous Security Operations Center that integrates sensors, cameras, drones, internet of things (IoT) devices, and robotics for real-time monitoring and threat response with minimal human intervention.