The report said that during the CES 2026 exhibition, David McAfee, head of AMD Ryzen's business, revealed an important strategy: in order to cope with the current sharp rise in DDR5 memory prices and the ongoing chip crisis, AMD is actively preparing to “revive” old AM4 platform products. McAfee pointed out that the current chip crisis combined with the irrational rise in DDR5 memory prices has caused the cost of assembling a brand new computer to be extremely high.

The report said that during the CES 2026 exhibition, David McAfee, head of AMD Ryzen's business, revealed an important strategy: in order to cope with the current sharp rise in DDR5 memory prices and the ongoing chip crisis, AMD is actively preparing to “revive” old AM4 platform products. McAfee pointed out that the current chip crisis combined with the irrational rise in DDR5 memory prices has caused the cost of assembling a brand new computer to be extremely high.