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MEDIROM Partners With Tools For Humanity To Deploy World ID Orbs Across 3,000 Locations In Japan

Benzinga·01/23/2026 22:01:37
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MEDIROM Healthcare Technologies Inc. (Headquarters: Minato-ku, Tokyo, President and CEO: Kouji Eguchi, NASDAQ:NASDAQ, hereinafter "MEDIROM"), a company engaged in diversified healthcare businesses, has entered into a Master Service Agreement (the "MSA") with Tools for Humanity ("TFH") and the World Foundation ("WF"), and will support World ID adoption with the installation of Orbs across 3,000 locations nationwide in Japan.

Tools for Humanity was co-founded by Sam Altman and Alex Blania and led the initial development of the World Project. The Orb is a device that allows an individual to verify that they are a unique human, and create a secure and anonymous World ID on their phone.

To promote the nationwide adoption of World ID and deploy Orb authentication terminals across approximately 3,000 locations throughout Japan, we plan to advance nationwide coverage primarily through the following two channels.

1. Expansion within the Re.Ra.Ku Group

Currently, Orbs are installed at more than 150 wellness centres operated by the MEDIROM Group, primarily under the "Re.Ra.Ku" brand.

Going forward, we plan to expand deployment to franchised locations as well, with the aim of installing Orbs at approximately 300 wellness centres across the entire Re.Ra.Ku Group.

Re.Ra.Ku service website: https://reraku.jp/

2. MEDIROM Management Partner Network of Approximately 3,000 Locations

In addition to MEDIROM-operated locations, we plan to collaborate with member stores of the Japan Relaxation Industry Association, as well as other retail and service providers, to expand deployment to approximately 3,000 locations nationwide.

We are currently in negotiations with 370 such third-party locations.

Each partner will participate based on MEDIROM's standard operating framework, which covers areas such as contracts, branding, privacy protection, and quality control, and will provide authentication services with consistent and standardized quality.