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Expert Outlook: Under Armour Through The Eyes Of 7 Analysts

Benzinga·02/09/2026 20:00:55
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Analysts' ratings for Under Armour (NYSE:UAA) over the last quarter vary from bullish to bearish, as provided by 7 analysts.

The table below provides a concise overview of recent ratings by analysts, offering insights into the changing sentiments over the past 30 days and drawing comparisons with the preceding months for a holistic perspective.

Bullish Somewhat Bullish Indifferent Somewhat Bearish Bearish
Total Ratings 1 0 6 0 0
Last 30D 0 0 3 0 0
1M Ago 0 0 3 0 0
2M Ago 0 0 0 0 0
3M Ago 1 0 0 0 0

Providing deeper insights, analysts have established 12-month price targets, indicating an average target of $6.17, along with a high estimate of $8.00 and a low estimate of $5.00. This upward trend is apparent, with the current average reflecting a 21.46% increase from the previous average price target of $5.08.

price target chart

Interpreting Analyst Ratings: A Closer Look

A clear picture of Under Armour's perception among financial experts is painted with a thorough analysis of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.

Analyst Analyst Firm Action Taken Rating Current Price Target Prior Price Target
Cristina Fernandez Telsey Advisory Group Raises Market Perform $6.00 $5.00
Brooke Roach Goldman Sachs Raises Neutral $7.00 $5.50
Adrienne Yih Barclays Raises Equal-Weight $8.00 $5.00
Cristina Fernandez Telsey Advisory Group Maintains Market Perform $5.00 $5.00
Cristina Fernandez Telsey Advisory Group Maintains Market Perform $5.00 $5.00
Paul Lejuez Citigroup Raises Neutral $6.20 $5.00
Simeon Siegel Guggenheim Announces Buy $6.00 -

Key Insights:

  • Action Taken: Analysts frequently update their recommendations based on evolving market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Under Armour. This information provides a snapshot of how analysts perceive the current state of the company.
  • Rating: Offering insights into predictions, analysts assign qualitative values, from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Under Armour compared to the broader market.
  • Price Targets: Analysts provide insights into price targets, offering estimates for the future value of Under Armour's stock. This comparison reveals trends in analysts' expectations over time.

Understanding these analyst evaluations alongside key financial indicators can offer valuable insights into Under Armour's market standing. Stay informed and make well-considered decisions with our Ratings Table.

Stay up to date on Under Armour analyst ratings.

About Under Armour

Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and Latin America. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through wholesale partners, company-owned digital channels, and approximately 450 company-owned outlet and full-price stores. The Baltimore-based firm was founded in 1996 and is led by controlling shareholder Kevin Plank.

Unraveling the Financial Story of Under Armour

Market Capitalization Analysis: The company's market capitalization is below the industry average, suggesting that it is relatively smaller compared to peers. This could be due to various factors, including perceived growth potential or operational scale.

Negative Revenue Trend: Examining Under Armour's financials over 3M reveals challenges. As of 30 September, 2025, the company experienced a decline of approximately -4.69% in revenue growth, reflecting a decrease in top-line earnings. In comparison to its industry peers, the company trails behind with a growth rate lower than the average among peers in the Consumer Discretionary sector.

Net Margin: Under Armour's net margin lags behind industry averages, suggesting challenges in maintaining strong profitability. With a net margin of -1.41%, the company may face hurdles in effective cost management.

Return on Equity (ROE): Under Armour's ROE is below industry averages, indicating potential challenges in efficiently utilizing equity capital. With an ROE of -1.01%, the company may face hurdles in achieving optimal financial returns.

Return on Assets (ROA): Under Armour's ROA falls below industry averages, indicating challenges in efficiently utilizing assets. With an ROA of -0.39%, the company may face hurdles in generating optimal returns from its assets.

Debt Management: The company maintains a balanced debt approach with a debt-to-equity ratio below industry norms, standing at 1.02.

How Are Analyst Ratings Determined?

Within the domain of banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their work involves attending company conference calls and meetings, researching company financial statements, and communicating with insiders to publish "analyst ratings" for stocks. Analysts typically assess and rate each stock once per quarter.

Analysts may enhance their evaluations by incorporating forecasts for metrics like growth estimates, earnings, and revenue, delivering additional guidance to investors. It is vital to acknowledge that, although experts in stocks and sectors, analysts are human and express their opinions when providing insights.

This article was generated by Benzinga's automated content engine and reviewed by an editor.