Niu Delivers 29% Sales Surge, China Boom Masks Global Slump

Niu Technologies (NASDAQ:NIU) shares are up during Monday’s premarket session as the company reported its first-quarter sales volume results.

Details

In the first quarter of 2026, Niu Technologies achieved sales of 261,624 units, including e-motorcycles and e-bikes, up 29% year over year (Y/Y).

The company reported a sales volume growth of 35% Y/Y to 247,938 in China. However, sales volumes declined 32% Y/Y to 13,686 units internationally.

Niu’s MT2026 model represented around 30% of domestic sales in the quarter.

The company is focusing on enhancing operational efficiency by prioritizing the electric motorcycle segment while launching new models like the NXT2.0, which features advanced technology for smart riding.

Going forward, the company plans to remain focused on technological innovation and expanding its high-performance product lineup to support sustainable growth throughout 2026.

Niu Technologies Earnings Snapshot

Last month, Niu reported a quarterly revenue decline of 17.4% year-over-year (Y/Y) to 676.25 million Chinese yuan ($96.70 million). This is driven by a 23.8% decrease in sales volume, complemented by a 4.0% increase in revenue per e-scooter.

Adjusted EPADS loss came in at 16 cents, versus a loss of six cents a year earlier.

Niu expects first-quarter revenue of 887 million Chinese yuan to 1,023 million Chinese yuan, representing a Y/Y change of +30% to +50%.

The company expects full-year 2026 sales volume to be in the range of 1.7 million to 1.9 million units, representing a Y/Y change of approximately +40% to +60%.

Analyst Consensus & Recent Actions: The stock carries a Buy Rating with an average price target of $20.80. Recent analyst moves include:

• Citigroup: Neutral (Lowers Target to $3.50) (March 17)

Niu Technologies Technical Analysis

At $2.86, the stock is trading 5.5% above its 52-week low of 2.71 and is 49.5% below its 52-week high of 5.67. The absence of moving averages makes it challenging to assess short-term trends, but the stock’s recent sales performance suggests potential for recovery.

The 12-month performance shows a decline of 5.98%, indicating a longer-term bearish trend. This positioning within the 52-week range suggests that the stock is currently closer to its lower bounds, which may attract buyers looking for value.

• Key Resistance: $3.00 — A level where selling pressure may increase.
• Key Support: $2.70 — A level where buying interest could emerge.

NIU Price Action: Niu Techs shares were up 2.47% at $2.90 during premarket trading on Monday, according to Benzinga Pro data.