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Stagwell becomes first partner to adopt Trade Desk Koa Agents AI tools

PUBT·04/21/2026 10:30:25
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Stagwell becomes first partner to adopt Trade Desk Koa Agents AI tools
  • Stagwell expanded global partnership with The Trade Desk to adopt Koa Agents, alpha agentic AI tools for media planning, buying, optimization, measurement across open internet.
  • Integration will connect Stagwell Media Platform with Koa Agents via Trade Desk Open Agentic Kit to automate planning, activation, measurement, optimization workflows.
  • Initial rollout targets automated audience planning and activation, aiming to cut campaign setup and analysis from days to automated, real-time execution.
  • Stagwell will use Trade Desk quality signals and supply-chain data to improve inventory selection and pricing transparency, including in-flight margin visibility in live campaigns.
  • Select clients expected to access Koa Agent capabilities in closed beta later this summer.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Stagwell Inc. published the original content used to generate this news brief via ACCESS Newswire (Ref. ID: 202604210630ACCESSWRNAPR_____1159376) on April 21, 2026, and is solely responsible for the information contained therein.