-+ 0.00%
-+ 0.00%
-+ 0.00%

Omdia sees emerging TV operating systems taking 28% of Europe market by 2030

PUBT·04/22/2026 08:00:50
Listen to the news
Omdia sees emerging TV operating systems taking 28% of Europe market by 2030
  • Omdia forecast TV OS platforms that did not exist in 2022 will control 28% of Europe TV OS market by 2030, up from 21% in 2025.
  • Google TV led Europe market with 32% share, with gradual share losses projected to VIDAA, Titan OS, TiVo.
  • Independent platforms gained traction via revenue-sharing models tied to home-screen advertising, FAST channels.
  • Omdia projected inflection point in 2028 as combined VIDAA, Titan OS, TiVo shipments reach 11.9 million units, with 57% driven by Hisense growth in VIDAA.
  • VIDAA projected to reach 18 million units globally by 2030, with Europe accounting for 7 million units.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. TechTarget Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202604220400BIZWIRE_USPR_____20260421_BW901662) on April 22, 2026, and is solely responsible for the information contained therein.