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Braze research finds AI adoption widespread but ROI gap persists in customer engagement

PUBT·04/23/2026 08:04:01
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Braze research finds AI adoption widespread but ROI gap persists in customer engagement
  • Braze published market research on 04/23/2026 that flagged a widening performance gap between brands adopting AI and brands generating measurable customer engagement outcomes.
  • Forrester Total Economic Impact study found organizations using Braze platform delivered 457% ROI over three years.
  • Study cited net present value of USD 23.5 million with payback in under six months for composite organization using Braze platform with BrazeAI Decisioning Studio.
  • Cowry report estimated consumers face up to 10,000 commercial messages per day, raising premium on relevance and real-time decisioning.
  • Research pointed to real-time first-party data activation, embedded AI decisioning, reduced tool fragmentation as key drivers of conversion, retention, revenue impact.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Braze Inc. published the original content used to generate this news brief on April 23, 2026, and is solely responsible for the information contained therein.