-+ 0.00%
-+ 0.00%
-+ 0.00%

PubMatic partners with Brkthru to scale AgenticOS agentic media buying workflows

PUBT·04/27/2026 13:04:49
Listen to the news
PubMatic partners with Brkthru to scale AgenticOS agentic media buying workflows
  • PubMatic entered strategic partnership with digital media solutions provider Brkthru to scale adoption of PubMatic AgenticOS for agentic media buying.
  • Brkthru plans to integrate agentic workflows to simplify campaign execution across 25+ buying platforms.
  • Partnership targets lower operational burden from fragmented programmatic infrastructure, shifting traders away from manual coordination.
  • PubMatic said AgenticOS now runs 30 live end-to-end agentic campaigns globally, with repeat buying from every advertiser that has activated a campaign.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. PubMatic Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202604270900BIZWIRE_USPR_____20260427_BW096781) on April 27, 2026, and is solely responsible for the information contained therein.