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Heineken shifts to fewer global marketing agencies under EverGreen 2030 growth plan

PUBT·05/08/2026 12:34:02
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Heineken shifts to fewer global marketing agencies under EverGreen 2030 growth plan
  • Heineken set a tighter global marketing agency model under EverGreen 2030, aiming for higher creative impact, faster execution, lower complexity, operational efficiency, consistency across markets.
  • Shift to fewer, larger partners as part of Freddyai commercial transformation, consolidating global creative work across Publicis, WPP, Stagwell.
  • dentsu retained for global media; Publicis retained for global secondary production; Heineken brand creative remains with Publicis outside this review.
  • Phased transition starts immediately, timed to brand planning cycles to protect continuity across global brands, priority local brands.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Heineken NV published the original content used to generate this news brief on May 08, 2026, and is solely responsible for the information contained therein.