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Taboola study finds 76% of advertisers see agentic AI performance gains

PUBT·05/12/2026 13:03:26
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Taboola study finds 76% of advertisers see agentic AI performance gains
  • Taboola market study found 76% of advertisers report performance gains from agentic AI, with benefits concentrated in search and social platforms.
  • Survey showed 80% would raise spending on open web if comparable agentic tools were available, with 86% willing to shift up to 25% of performance budgets.
  • Workflow integration emerged as top adoption hurdle, cited by 74% of advertisers spending USD 1 million-USD 4.9 million per month versus 9% of those spending USD 300,000-USD 499,000.
  • Company pointed to April 2026 launch of Realize+ agentic product, now in beta, designed to reallocate spend in real time and automate creative and targeting.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Taboola.com Ltd. published the original content used to generate this news brief on May 12, 2026, and is solely responsible for the information contained therein.