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IREN acquires creative and media agency Awaken

PUBT·05/18/2026 11:03:25
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IREN acquires creative and media agency Awaken
  • IREN acquired Awaken, a creative and media agency focused on content strategy and brand development for high-growth companies.
  • Awaken will cease independent operations, with senior team members joining IREN under executive employment agreements.
  • Founder and CEO Chris Parker will lead IREN’s brand and marketing strategy.
  • The deal brings in-house a long-time external marketing partner that supported IREN’s AI Cloud growth initiatives.
  • The acquisition is aimed at strengthening brand awareness as IREN scales across North America, Europe, and APAC.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Iren Ltd. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202605180700PRIMZONEFULLFEED9722050) on May 18, 2026, and is solely responsible for the information contained therein.