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Hasbro partners with ElevenLabs to bring character voices to AI marketplace

PUBT·06/03/2026 20:15:56
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Hasbro partners with ElevenLabs to bring character voices to AI marketplace
  • Hasbro formed a strategic partnership with ElevenLabs to offer authorized AI voice access to select characters via ElevenLabs’ Iconic Marketplace.
  • Collaboration supports Sixth Wall, Hasbro’s new AI studio, as it targets licensed character experiences for creators, platforms, and enterprise customers.
  • Initial release covers 12 characters, including Optimus Prime, Megatron, Cobra Commander; more characters planned later this year.
  • Model uses authorized source material, paid voice performances, safety guardrails; focuses on 13+ experiences rather than products for young children.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Hasbro Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202606031615BIZWIRE_USPR_____20260603_BW297922) on June 03, 2026, and is solely responsible for the information contained therein.