Duluth Outlines Long‑Term Growth Goals, Targeting Customer Expansion, Brand Awareness, Loyalty At Scale, Women's Line, Select New Stores, And Added Distribution

Looking toward 2028 and beyond, the final phase, "Raise the Roof," focuses on driving accelerated, profitable growth by building on our streamlined and optimized operating model. Duluth's long-term goals include expanding our customer base and brand awareness to ensure consistent positive comparable sales through our retail locations and direct-to-consumer channels and unlocking revenue growth with loyalty at scale, women's expansion, select new stores, and additional distribution.