Li Bin, founder, chairman, and CEO of NIO, and Qin Lihong, co-founder and president of NIO spoke with the media after the launch of the five-seat edition of NIO ES8. According to terminal data, in May of this year, NIO surpassed BBA in sales in 48 cities and regions across the country. In terms of price, the average transaction price of the NIO brand in May was 382,200 yuan, surpassing luxury brands such as BBA; in June, the average price further rose to 443,000 yuan, and the lead continued to expand. Li Bin said that this means that NIO has not only achieved quantitative results, but has also completely surpassed the BBA in terms of unit price. He also mentioned that in terms of NIO ES8 user sources, more than 68% came from additional purchases from users of the four brands BMW, Mercedes-Benz, Audi, and Porsche, and more if other second-tier luxury brands were added. “Our users often joke that BBA's next stop is NIO.”

Li Bin, founder, chairman, and CEO of NIO, and Qin Lihong, co-founder and president of NIO spoke with the media after the launch of the five-seat edition of NIO ES8. According to terminal data, in May of this year, NIO surpassed BBA in sales in 48 cities and regions across the country. In terms of price, the average transaction price of the NIO brand in May was 382,200 yuan, surpassing luxury brands such as BBA; in June, the average price further rose to 443,000 yuan, and the lead continued to expand. Li Bin said that this means that NIO has not only achieved quantitative results, but has also completely surpassed the BBA in terms of unit price. He also mentioned that in terms of NIO ES8 user sources, more than 68% came from additional purchases from users of the four brands BMW, Mercedes-Benz, Audi, and Porsche, and more if other second-tier luxury brands were added. “Our users often joke that BBA's next stop is NIO.”