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Cint, WPP Partner on Media Impact Measurement Initiative in Latin America

MT Newswires·07/10/2026 00:58:16
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12:58 AM EDT, 07/10/2026 (MT Newswires) -- Cint Group (CINT.ST) is teaming up with communications and advertising company WPP's (WPP.L) media arm in Latin America on an initiative to measure the impact of media solutions in the region. The technology company said Thursday the initiative will help assess how WPP Media Latin America's solutions support the objectives of clients' brands. The partnership is already active in Mexico, and preparations are underway for rollout in Chile and the US, with plans for rollout across the entire operations of WPP Media Latin America.