Shede Liquor (600702.SH) issued a pre-reduction. The net profit for the semi-year is expected to be 135 million yuan to 175 million yuan, a year-on-year decrease of 69.55% to 60.52%

Zhitong Finance App News, Shede Liquor (600702.SH) announced that the company expects to achieve net profit of 135 million yuan to 175 million yuan in the half year of 2026, a year-on-year decrease of 69.55% to 60.52%.

In the first half of 2026, the liquor industry as a whole is still in a period of deep adjustment. The competitive inventory pattern continues, consumption momentum is weak, the game between traditional and emerging channels intensifies, and sales of liquor products continue to be under pressure. In order to meet industry challenges, the company actively adheres to the core principles of “price stability, inventory control, and strong sales”, moderately controls delivery, actively supports dealers in inventory digestion, stabilizes market prices, and maintains the healthy operation of the market and dealers. As a result, the company expects to achieve a decrease of about 16% in revenue in the first half of 2026 compared to the same period last year. At the same time, the company always adheres to the long-term principle, further strengthens basic market actions, strives to increase regional market share through refined operations; increases consumer cultivation efforts, enhances consumers' experience with the quality of old wine and old wine culture, and increases market investment in stages, resulting in a high level of sales expenses in the first half of the year.