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Cui Dongshu of the Passenger Transport Association published an article stating that on July 1-5, the market retailed 169,000 vehicles, down 15% from the same period last year, and an increase of 4% over the same period last month; since this year, 8.87 million vehicles have been sold, down 20% from the same period last year. In July, terminal retail was in the traditional low season, and overall consumer demand was weak, which became the core cause of weakening wholesale data. The World Cup, combined with the hot weather in midsummer, led to a sharp drop in offline customer traffic. Naturally, demand for car purchases was sluggish in the market. Consumer wait-and-see sentiment was strong, the household exchange cycle was lengthened, and the release of new cars was insufficient. At the same time, the terminal price war continued to overdraft the market in the first half of the year. Discounts from car companies and dealers were normalized, and the mentality of consumers holding coins to buy intensified, further suppressing the scale of terminal transactions. Affected by weak retail, dealers' inventory turnover efficiency decreased, and inventory pressure continued to accumulate, forcing the channel side to reduce receiving goods from manufacturers, forming a chain transmission effect of “weak retail - weak inventory replenishment - wholesale decline”.

Zhitongcaijing·07/10/2026 09:33:12
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Cui Dongshu of the Passenger Transport Association published an article stating that on July 1-5, the market retailed 169,000 vehicles, down 15% from the same period last year, and an increase of 4% over the same period last month; since this year, 8.87 million vehicles have been sold, down 20% from the same period last year. In July, terminal retail was in the traditional low season, and overall consumer demand was weak, which became the core cause of weakening wholesale data. The World Cup, combined with the hot weather in midsummer, led to a sharp drop in offline customer traffic. Naturally, demand for car purchases was sluggish in the market. Consumer wait-and-see sentiment was strong, the household exchange cycle was lengthened, and the release of new cars was insufficient. At the same time, the terminal price war continued to overdraft the market in the first half of the year. Discounts from car companies and dealers were normalized, and the mentality of consumers holding coins to buy intensified, further suppressing the scale of terminal transactions. Affected by weak retail, dealers' inventory turnover efficiency decreased, and inventory pressure continued to accumulate, forcing the channel side to reduce receiving goods from manufacturers, forming a chain transmission effect of “weak retail - weak inventory replenishment - wholesale decline”.