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Accor, Sun Group sign Vietnam portfolio deal for more than 5,300 hotel keys

PUBT·07/10/2026 12:03:55
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Accor, Sun Group sign Vietnam portfolio deal for more than 5,300 hotel keys
  • Accor entered a strategic portfolio partnership with Vietnam developer Sun Group to add more than 5,300 hotel keys over five years.
  • Projects target major leisure destinations including Phu Quoc, Danang; mix spans hotels, resorts, serviced residences across luxury, lifestyle, midscale segments.
  • Deal introduces several brands to Vietnam for the first time, including Sofitel Serviced Residences, Swissôtel Living, TRIBE, Ennismore’s SO/.
  • Initial tranche includes six properties totaling 1,889 keys, led by MGallery, SO/, Grand Mercure, TRIBE, ibis Styles.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Accor SA published the original content used to generate this news brief on July 10, 2026, and is solely responsible for the information contained therein.