The Economic Daily published an article saying that in recent years, promotions such as “10 billion subsidies,” “limited-time flash sales,” and “official direct discounts” have sprung up endlessly. The platform attracts consumers through concessions. It is originally a normal market competition strategy, which helps stimulate consumer demand and unleash consumption potential. However, some platforms excessively pursue traffic and transaction scale, alienating subsidies into marketing gimmicks. Campaign rules are nested in layers, additional conditions are hidden and complicated, and publicity content is vague. Consumers cannot understand the rules or calculate prices clearly. Instead, the positive effects of promotions are weakened. At the same time, the platform is heavily involved in promotions and price competition, and more costs are passed on to established merchants. Merchants' profits are constantly being compressed, and the operating pressure is increasing, and they are unable to better invest in product development and service upgrades. In the long run, this will cause the industry to fall into disorderly competition at low prices. The subsidy itself is not a problem; distortion and loss of trust are the problems. At present, the platform economy has moved from “incremental expansion” to the “stock competition” stage. Whether the rules are transparent, the service is reliable, and whether the product quality is excellent are increasingly becoming important factors in determining the platform's competitiveness.

The Economic Daily published an article saying that in recent years, promotions such as “10 billion subsidies,” “limited-time flash sales,” and “official direct discounts” have sprung up endlessly. The platform attracts consumers through concessions. It is originally a normal market competition strategy, which helps stimulate consumer demand and unleash consumption potential. However, some platforms excessively pursue traffic and transaction scale, alienating subsidies into marketing gimmicks. Campaign rules are nested in layers, additional conditions are hidden and complicated, and publicity content is vague. Consumers cannot understand the rules or calculate prices clearly. Instead, the positive effects of promotions are weakened. At the same time, the platform is heavily involved in promotions and price competition, and more costs are passed on to established merchants. Merchants' profits are constantly being compressed, and the operating pressure is increasing, and they are unable to better invest in product development and service upgrades. In the long run, this will cause the industry to fall into disorderly competition at low prices. The subsidy itself is not a problem; distortion and loss of trust are the problems. At present, the platform economy has moved from “incremental expansion” to the “stock competition” stage. Whether the rules are transparent, the service is reliable, and whether the product quality is excellent are increasingly becoming important factors in determining the platform's competitiveness.