Cushman & Wakefield says Seoul’s Seongsu shifts from pop-ups to flagship retail hub

• Cushman & Wakefield Korea flags Seoul’s Seongsu as shifting from pop-up testing to a flagship-led, long-term retail hub.
• Foreign visitors to Seongsu forecast to rise 82% year over year in 2025, reinforcing the district’s role in global brand entry strategies.
• Social media mentions projected at 159,000 in 2025, up from 134,000 in 2023, supporting sustained footfall and brand marketing efficiency.
• Top 10 brands by sales posted 175% growth over the same period, signaling simultaneous gains in traffic and consumer spending.
• Pop-ups increasingly used to validate tenant demand and lift asset value, raising the strategic stakes for landlords on brand mix and location.

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