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Proport Invest signs LOI to buy private SEO and AI group for up to SEK 25 million

PUBT·07/13/2026 13:36:17
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Proport Invest signs LOI to buy private SEO and AI group for up to SEK 25 million
  • Proport Invest entered a non-binding LOI to buy 100% of a privately owned group spanning SEO services and an AI SaaS business.
  • Upfront cash consideration set at SEK 10 million on a debt-free basis.
  • Earn-out of up to SEK 15 million may be paid in newly issued Proport Invest shares during 2027–2029, tied to financial targets.
  • The target generated revenue of about SEK 12 million in 2025, net profit about SEK 1.6 million; AI unit has about SEK 2.1 million ARR.
  • Closing targeted in Q3 2026, subject to due diligence, financing, final share purchase agreement, board decisions.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Proport Invest AB (publ) published the original content used to generate this news brief on July 13, 2026, and is solely responsible for the information contained therein.