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According to the CITIC Securities Research Report, global mobile games have entered competition for stock, but casual games are not fully expanding, but are structural growth driven by hybrid and two-way circuits. Match-3 games maintain a basic revenue base of nearly 5 billion US dollars with mature user mentality and long life cycle operations, while 2-in-1 games increase the value of a single user through order economy, resource recycling, story content, and high-frequency LiveOps, and have become the most flexible growth direction in the current puzzle circuit. Chinese manufacturers are migrating the numerical operation, industrial purchasing volume, and global distribution capabilities accumulated during the SLG era to leisure tracks, and some manufacturers have taken the lead in achieving breakthroughs.

Zhitongcaijing·07/15/2026 00:33:02
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According to the CITIC Securities Research Report, global mobile games have entered competition for stock, but casual games are not fully expanding, but are structural growth driven by hybrid and two-way circuits. Match-3 games maintain a basic revenue base of nearly 5 billion US dollars with mature user mentality and long life cycle operations, while 2-in-1 games increase the value of a single user through order economy, resource recycling, story content, and high-frequency LiveOps, and have become the most flexible growth direction in the current puzzle circuit. Chinese manufacturers are migrating the numerical operation, industrial purchasing volume, and global distribution capabilities accumulated during the SLG era to leisure tracks, and some manufacturers have taken the lead in achieving breakthroughs.