Changes in Hong Kong stocks | Zhenjiu Li Du (06979) rose nearly 4% recently, the company raised its performance, and the agency is optimistic about verifying the commercial viability of the “Wanshang Alliance+Dazhen” portfolio

The Zhitong Finance App learned that Zhenjiu Li Du (06979) rose nearly 4%. As of press release, it had risen 3.82% to HK$7.88, with a turnover of HK$1,70,800.

According to the news, recently, Zhenjiu Li Du held the 2025 Annual General Meeting of Shareholders and announced an official increase in the 2026 performance guidelines: the annual revenue growth rate was raised from 10% to 15%, and adjusted net profit was raised from 600 million yuan to 800 million yuan. Great Wall Securities said that in the first year of operation of Wu Xiangdong IP, it has encouraged thousands of allied companies and enterprise employees to enter short videos, forming a matrix of “main IP for volume and vertical IP for penetration”. The bank believes that IP content comes with its own traffic attributes, which is expected to reduce brand communication's dependence on traditional advertising and improve overall cost efficiency. In the future, it is necessary to track the pace of expansion of the IP matrix and the actual improvement effect on the sales expense ratio.

Great Wall Securities added that in 2026, the company's fundamentals are being repaired from the bottom as channel inventory returns to a healthy level, Dazhen continues to sell, and the fifth-generation Zhen 15 is successfully replaced. Up to now, Dazhen's repayment amount has exceeded 1.3 billion yuan, and 4,300 supermarkets have signed an alliance. Against the backdrop of widespread price inversion in the industry, Dazhen's wholesale price stabilized at around 600 yuan, making it one of the few single liquor products that achieved smooth sales during the industry adjustment period. The company clearly proposed the product strategy of “Dazhen as height, Zhen 15 as breadth”, marking the beginning of the synergy of the lower back engine — Dazhen is responsible for brand promotion and incremental contribution, and Zhen 15 is responsible for basic market consolidation and channel penetration.