As soon as the whistle for the first semifinals of the World Cup fell, orders followed the score. Spain beat France 2:0, and the results were soon reflected in sales of peripheral products. A seller told the reporter, “Spain has always been the best-selling group, and there were quite a few new orders after the game. There was some decline in France, but not much, and the popular teams are more resistant to falling.” This year's World Cup schedule is coming to an end. Many sellers said in interviews that this year's sales volume is higher than the previous one, and that platform development, seller participation, and market demand have all boosted the popularity of the World Cup's cross-border trade. Wang Xu has been producing jersey products for 10 years. Compared to the previous World Cup in Qatar, Wang Xu's sales increased by more than 60% in this World Cup, and online retail sales increased by as much as 100%.

As soon as the whistle for the first semifinals of the World Cup fell, orders followed the score. Spain beat France 2:0, and the results were soon reflected in sales of peripheral products. A seller told the reporter, “Spain has always been the best-selling group, and there were quite a few new orders after the game. There was some decline in France, but not much, and the popular teams are more resistant to falling.” This year's World Cup schedule is coming to an end. Many sellers said in interviews that this year's sales volume is higher than the previous one, and that platform development, seller participation, and market demand have all boosted the popularity of the World Cup's cross-border trade. Wang Xu has been producing jersey products for 10 years. Compared to the previous World Cup in Qatar, Wang Xu's sales increased by more than 60% in this World Cup, and online retail sales increased by as much as 100%.