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    Wix.com (WIX) Expands Elavon Partnership, Is 32% Below Fair Value Enough?

    Simply Wall St·07/15/2026 22:29:06
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    Wix.com (WIX) is back in focus after a new partnership with Elavon was announced, expanding unified commerce tools for small businesses while investors weigh this against recent guidance cuts and competitive concerns.

    See our latest analysis for Wix.com.

    For context, Wix.com’s share price has recently rebounded, with a 7 day share price return of 11.45% and 30 day share price return of 16.76%. However, this follows a 90 day share price decline of 22.52% and a 1 year total shareholder return decline of 65.21%. This points to short term momentum improving while longer term performance remains under pressure as investors reassess growth prospects and competitive risks.

    If Wix.com’s recent swings have you reassessing your watchlist, this could be a good moment to widen the lens and check out 18 top founder-led companies

    The recent rebound in Wix.com could signal renewed confidence in the business after guidance cuts and AI fears, or simply a short term sentiment swing before the next reset. How does the current valuation reflect that tension?

    Most Popular Narrative: 32.3% Undervalued

    With Wix.com last closing at $53.23 against a widely followed fair value of $78.63, the current setup hinges on how much faith you place in earnings recovery and AI led monetization.

    Accelerating adoption of AI powered tools and onboarding funnels is driving a significant increase in new user cohorts and higher conversion to paid subscriptions. This supports expectations for revenue growth in both the near and long term. The acquisition and rapid scale of Base44 is opening new addressable markets beyond traditional website building, such as application and prototype development, broadening total addressable market and further diversifying revenue streams.

    Read the complete narrative.

    Want to see what kind of revenue ramp, margin lift, and earnings power that narrative is baking in for Wix.com? The underlying model ties AI adoption, Base44 contribution, and operating leverage into a single fair value story that hinges on how quickly losses turn into consistent profits.

    Result: Fair Value of $78.63 (UNDERVALUED)

    Have a read of the narrative in full and understand what's behind the forecasts.

    However, that setup can quickly weaken if AI driven rivals pressure Wix.com subscription growth, or if higher AI and marketing costs keep margins under strain for longer.

    Find out about the key risks to this Wix.com narrative.

    Next Steps

    With both risks and rewards in play for Wix.com, this is a moment to act quickly, review the underlying data, and decide where you stand using 3 key rewards and 2 important warning signs

    Looking for more investment ideas beyond Wix.com?

    If Wix.com has sharpened your focus, do not stop here. Use the Simply Wall Street Screener to spot other opportunities before they move out of reach.

    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.