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Kambi says World Cup betting tops 100 million bets across Turnkey Sportsbook network

PUBT·07/16/2026 12:05:03
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Kambi says World Cup betting tops 100 million bets across Turnkey Sportsbook network
  • Kambi’s Turnkey Sportsbook network topped 100 million bets during the ongoing FIFA World Cup, with 102 of 104 matches completed.
  • Pre-match Bet Builder turnover rose 3.6x versus 2022; average selection size increased to 3.5 from 2.9.
  • Live Bet Builder turnover climbed 10x; player shots on target led live betting with 15% of live turnover.
  • Pre-match turnover share from markets excluding match winner increased to 63% from 57%, signaling a shift toward higher-margin products.
  • Kambi plans to publish its Q2 2026 report on July 22, with additional World Cup performance detail.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Kambi Group plc published the original content used to generate this news brief on July 16, 2026, and is solely responsible for the information contained therein.