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System1 Group Reiterates Rejection of Brave Bison Takeover Proposal

MT Newswires·07/17/2026 03:29:45
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03:29 AM EDT, 07/17/2026 (MT Newswires) -- System1 Group (SYS1.L) said Friday its board continues to unanimously reject Brave Bison Group's (BBSN.L) proposed takeover, arguing that the offer "materially undervalues" the company. The proposal comprises 2.7553 new Brave Bison shares and 0.68 pound sterling per share for each System1 share, valuing the targeted marketing research company at 3.17 pounds per share. The company added that consultations with major shareholders supported the board's position.