On July 17, Luo Tianle, head of Yiwu Chuang II and Zhejiang Beilei Fabric Co., Ltd., was busy receiving inquiries from customers at an exhibition in Thailand. He told First Finance that this is the first time that the company has participated in the customization of World Cup IPs on such a large scale. They formed a joint venture with the authorized party Juxing Power — the latter holds all categories of licenses for 8 national teams and 8 major clubs, while Beilei Fabric is responsible for the design, production and manufacture of all plush products, and the two sides share sales rights. This product is one of the best sellers around this World Cup. Although there are popular models, Luo Tianle admits that the overall sales volume of the World Cup fell short of expectations. This is in contrast to the “not available online” picture on popular searches. As far as the supply side is concerned, in the face of changes in demand due to fluctuations in the global economy, the popularity brought to the market by the “World Cup” is unquestionable, but the transmission of this heat does not necessarily reach every link in the supply chain evenly.

On July 17, Luo Tianle, head of Yiwu Chuang II and Zhejiang Beilei Fabric Co., Ltd., was busy receiving inquiries from customers at an exhibition in Thailand. He told First Finance that this is the first time that the company has participated in the customization of World Cup IPs on such a large scale. They formed a joint venture with the authorized party Juxing Power — the latter holds all categories of licenses for 8 national teams and 8 major clubs, while Beilei Fabric is responsible for the design, production and manufacture of all plush products, and the two sides share sales rights. This product is one of the best sellers around this World Cup. Although there are popular models, Luo Tianle admits that the overall sales volume of the World Cup fell short of expectations. This is in contrast to the “not available online” picture on popular searches. As far as the supply side is concerned, in the face of changes in demand due to fluctuations in the global economy, the popularity brought to the market by the “World Cup” is unquestionable, but the transmission of this heat does not necessarily reach every link in the supply chain evenly.