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Trade Desk Stock And 2 Media Picks Linked To The Cinema Comeback

Simply Wall St·07/19/2026 22:16:48
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A blockbuster opening for Universal's "The Odyssey" and strong IMAX ticket sales have pushed premium cinema experiences back into the spotlight, and that wave of attention can ripple across a wider group of media and content production stocks. With IMAX screens contributing a meaningful share of the film’s global box office and younger audiences filling theaters, investors are rethinking which companies might stand to benefit most from renewed interest in big screen storytelling. This article breaks down 3 stocks from our Global Media & Content Production Leaders screener that appear positively exposed to this surge in cinema demand.

Trade Desk (TTD)

Overview: Trade Desk operates a global platform that helps advertisers and agencies buy digital ad space across connected TV, online video, audio, display, mobile, and outdoor screens, aiming to reach audiences more precisely and measure results in detail.

Operations: Trade Desk generates about US$3.0b in revenue from its advertising technology platform, with roughly US$2.5b from the United States and around US$0.5b from international markets.

Market Cap: US$8.7b

Trade Desk sits at the crossroads of premium content and targeted advertising, which matters when films like Universal’s “The Odyssey” pull in large, young audiences that brands want to reach across connected TV and digital channels. The company’s AI driven Kokai platform, growing retail and commerce media partnerships, and identity tools such as UID2 aim to make campaigns more measurable and efficient, while its P/E sits below many peers. At the same time, investors need to weigh heavy competition from big tech platforms, high investment costs, insider selling and a relatively young leadership bench. The key consideration for investors is how all of this stacks up for Trade Desk as cinema centric viewing and programmatic ad demand continue to intersect.

Trade Desk’s AI driven Kokai platform, retail media push and UID2 tools could be reshaping how blockbuster audiences are monetised online. However, the real tension may sit in its valuation and competitive moat, which is exactly what the DCF valuation analysis for Trade Desk starts to unpack before raising one underappreciated risk investors often gloss over.

TTD Discounted Cash Flow as at Jul 2026
TTD Discounted Cash Flow as at Jul 2026

TKO Group Holdings (TKO)

Overview: TKO Group Holdings brings together UFC, WWE and IMG under one roof to run and monetize global combat sports, sports entertainment and premium live experiences through media rights, live events, sponsorships and consumer products.

Operations: TKO generates about US$1.8b in revenue from WWE, US$1.5b from UFC and US$1.5b from IMG, with smaller contributions from Corporate and Other and eliminations between segments.

Market Cap: US$35.2b

TKO Group Holdings sits at the heart of event driven content that behaves a lot like a blockbuster film franchise, with UFC and WWE stadium shows, Netflix and ESPN deals, and record live gates all feeding into recurring media, ticketing and sponsorship income. Earnings growth projections above 25% per year, expanding margins and an active capital return program, including a multi billion dollar buyback and growing dividend provide investors with clear levers to watch. At the same time, high debt, a rich P/E multiple and questions around board experience and executive pay keep the risk side of the ledger significant. For investors who think premium live events and combat sports can keep pulling audiences in like “The Odyssey,” the harder questions are how durable that demand really is and how much they are paying for it.

Accelerating earnings expectations, expanding margins and a multi billion dollar buyback give TKO Group Holdings a powerful story, but the real twist sits inside the 3 key rewards and 2 important warning signs

NYSE:TKO Earnings & Revenue Growth as at Jul 2026
NYSE:TKO Earnings & Revenue Growth as at Jul 2026

DoubleVerify Holdings (DV)

Overview: DoubleVerify Holdings provides tools that help advertisers check whether their digital ads are real, in the right place and seen by real people, while using AI to improve how campaigns perform across video, social, connected TV and other online channels.

Operations: DoubleVerify generates about US$764.1m in revenue from its Data Processing segment.

Market Cap: US$1.8b

DoubleVerify sits directly in the slipstream of big campaigns around films like Universal’s “The Odyssey,” helping studios and streaming partners make sure their high budget video ads actually reach engaged audiences on social feeds, CTV apps and premium publishers. Its tools for attention measurement, brand safety and AI driven optimization support advertisers that are spending heavily on digital to amplify theatrical releases. At the same time, a net debt free position and active buybacks show management using cash flows to support shareholders. The trade off is a rich P/E, funding risk from reliance on external borrowing and exposure to policy changes at major platforms, which makes it especially important to understand whether DoubleVerify’s AI products and expanding partnerships justify the current expectations baked into the stock.

DoubleVerify’s AI driven tools sit at the center of blockbuster ad budgets, but the real question is how much future growth is already priced in. Get the full story in the analyst forecasts for DoubleVerify Holdings

NYSE:DV Earnings & Revenue Growth as at Jul 2026
NYSE:DV Earnings & Revenue Growth as at Jul 2026

The three stocks covered here are only a starting point. The full Global Media & Content Production Leaders screen surfaces 6 more companies whose stories around film, franchises and premium content may be just as compelling as the ones already discussed through the Global Media & Content Production Leaders screener. Use Simply Wall St to identify and analyze the specific catalysts, financial strength and narrative drivers that matter most to you so you can focus on the highest conviction ideas in this media focused theme.

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If TKO Group Holdings or any of these companies sound like a great opportunity, register for FREE with Simply Wall St and add your companies to a Watchlist to monitor the share price against the fair value the ideal entry point. Once you've made your move, manage your holdings with our Portfolio Command Center that filters out the noise to deliver only the most critical, actionable updates. Throughout your journey, our Community allows you to filter the best ideas from thousands of investor perspectives. By uncovering hidden catalysts and risks early, you'll accelerate your decision-making and stay one step ahead of the market.

Curious About What You Might Be Missing?

Fresh stock ideas do not stay overlooked for long, especially once momentum builds and prices start flying. Scan these themed shortlists before the crowd moves and review them while they may still offer timely opportunities.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.