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ServiceNow (NOW) Expands AI Partnerships As Fair Value Debate Heats Up

Simply Wall St·07/21/2026 02:20:44
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ServiceNow (NOW) has rolled out a cluster of AI focused integrations with Ciroos, Esri, Hexnode, and Hitachi Digital Services, just as investors prepare for the company’s upcoming second quarter earnings update.

See our latest analysis for ServiceNow.

Despite this run of AI partnerships, ServiceNow’s share price has had a mixed year, with a 30 day share price return of 10.16% and a year to date share price return down 28.99%, while the 1 year total shareholder return is down 45.46%. This suggests recent momentum is improving, but longer term sentiment remains weak.

If ServiceNow’s AI push has you looking at other automation leaders, this is a good time to scan 62 profitable AI stocks that aren't just burning cash as potential additions to your watchlist.

Bulls see ServiceNow’s expanding AI partnerships as proof the stock’s slump has gone too far, while bears focus on the share price slide and security concerns. Which side does the current valuation evidence support next?

Most Popular Narrative: 37% Undervalued

ServiceNow last closed at $104.70, while the most followed narrative on the stock pegs fair value at $165.69. This points to a wide price gap that many investors are trying to understand.

The market may still see a software company.

I increasingly see a utility for the digital economy.

Read the complete narrative.

Curious what sits behind that higher fair value for ServiceNow? The narrative leans heavily on sustained revenue expansion, strong free cash flow and a profitability profile usually reserved for top tier enterprise platforms.

Result: Fair Value of $165.69 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, ServiceNow’s case is not bulletproof. Acquisition integration costs and intense competition from large enterprise software peers are both capable of undermining the undervaluation story.

Find out about the key risks to this ServiceNow narrative.

Another View: What ServiceNow’s P/E Ratio Is Signalling

The SWS DCF model points to undervaluation for ServiceNow, but the picture looks very different when you look at the P/E ratio. At 61.5x earnings versus a US Software peer average of 28.6x and a fair ratio of 43.5x, the stock carries a clear valuation premium that could matter if growth expectations shift.

For investors weighing these conflicting signals, the question is simple: does the P/E based premium feel like justified quality or extra downside risk if sentiment weakens again?

See what the numbers say about this price — find out in our valuation breakdown.

NYSE:NOW P/E Ratio as at Jul 2026
NYSE:NOW P/E Ratio as at Jul 2026

Next Steps

Looking at the mixed sentiment around ServiceNow, this is a good moment to move quickly, review the underlying data, and test how the risks and rewards line up in your own view. You can start with 3 key rewards and 1 important warning sign.

Looking for more stock ideas beyond ServiceNow?

Before you move on, take a moment to broaden your watchlist with fresh ideas that match your style, so you are not relying on one story.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.