The news that “Genevis's 2025 omni-channel GMV will exceed 10 billion yuan” has recently sparked extensive discussions within the domestic casual wear industry. The casual wear brand Genevis, which occupies part of the national memory, had more than 3,000 offline stores at its peak, but now the number of Genevis stores has been reduced to less than 300. Stores are no longer ubiquitous; when many people think Genevis has reached the end, it is thriving online. In response to the recent operating situation of Genevis, Liu Weiwen, deputy general manager of Xuri Trading Co., Ltd. and general manager of Zhenvis E-commerce, told the Economic Observer that in the past 5 years, Genevis has maintained rapid growth, and sales have increased 13 times in total. Omni-channel GMV surpassed 10 billion yuan in 2025. Liu Weiwen said that Genevis has taken the initiative to make a series of adjustments to “amplify the influence of controllable factors and reduce the impact of uncontrollable factors.”

The news that “Genevis's 2025 omni-channel GMV will exceed 10 billion yuan” has recently sparked extensive discussions within the domestic casual wear industry. The casual wear brand Genevis, which occupies part of the national memory, had more than 3,000 offline stores at its peak, but now the number of Genevis stores has been reduced to less than 300. Stores are no longer ubiquitous; when many people think Genevis has reached the end, it is thriving online. In response to the recent operating situation of Genevis, Liu Weiwen, deputy general manager of Xuri Trading Co., Ltd. and general manager of Zhenvis E-commerce, told the Economic Observer that in the past 5 years, Genevis has maintained rapid growth, and sales have increased 13 times in total. Omni-channel GMV surpassed 10 billion yuan in 2025. Liu Weiwen said that Genevis has taken the initiative to make a series of adjustments to “amplify the influence of controllable factors and reduce the impact of uncontrollable factors.”