The Zhitong Finance App learned that in the face of rising costs and pressure on demand, Apple (AAPL.US) is preparing to make major adjustments to its sales model. According to people familiar with the matter, Apple plans to officially launch an equipment rental service called “Apple Upgrade” in the US on July 28, local time, and work with Swedish fintech company Klarna (KLAR.US) as a financial supporter to attract users and stimulate sales with a lower monthly payment threshold.

The Zhitong Finance App learned that in the face of rising costs and pressure on demand, Apple (AAPL.US) is preparing to make major adjustments to its sales model. According to people familiar with the matter, Apple plans to officially launch an equipment rental service called “Apple Upgrade” in the US on July 28, local time, and work with Swedish fintech company Klarna (KLAR.US) as a financial supporter to attract users and stimulate sales with a lower monthly payment threshold.