According to Omdia's latest research, smartphone shipments in India fell 13% year over year to 33.9 million units in the second quarter of 2026. The continued rise in memory costs has driven up the price of mobile phones continuously, weakening the purchasing power of mass market consumers. Furthermore, factors such as consumers waiting for holiday promotions to upgrade equipment, depreciation of the Indian rupee, inflationary pressure, and weak offline retail customer flow in summer have further dampened market demand. Although the launch of new models in the second quarter was still active, manufacturers remained cautious about channel replenishment due to the slowdown in terminal sales and the continued rise in channel inventory costs. Manufacturer performance in the second quarter of 2026: vivo continues to rank first in the market with 6.3 million units shipped. Samsung followed with 5.9 million units shipped. OPPO ranked third with 4.6 million units shipped. Xiaomi ranked fourth with 4.5 million units shipped, mainly benefiting from the Xiaomi 15A and 15C market performance. Apple ranked fifth with 3.5 million units shipped.

According to Omdia's latest research, smartphone shipments in India fell 13% year over year to 33.9 million units in the second quarter of 2026. The continued rise in memory costs has driven up the price of mobile phones continuously, weakening the purchasing power of mass market consumers. Furthermore, factors such as consumers waiting for holiday promotions to upgrade equipment, depreciation of the Indian rupee, inflationary pressure, and weak offline retail customer flow in summer have further dampened market demand. Although the launch of new models in the second quarter was still active, manufacturers remained cautious about channel replenishment due to the slowdown in terminal sales and the continued rise in channel inventory costs. Manufacturer performance in the second quarter of 2026: vivo continues to rank first in the market with 6.3 million units shipped. Samsung followed with 5.9 million units shipped. OPPO ranked third with 4.6 million units shipped. Xiaomi ranked fourth with 4.5 million units shipped, mainly benefiting from the Xiaomi 15A and 15C market performance. Apple ranked fifth with 3.5 million units shipped.