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According to the China Post Securities Research Report, demand for Kweichow Moutai is stable, and market-based pricing continues to be realized. Direct retail prices and dealer contract prices rose simultaneously, taking into account direct sales channel revenue and dealer profit margins. This is the second time in the year that the company has implemented price adjustments for Flying Sky products. The company simultaneously maintains a stable market launch pace, avoids large fluctuations in terminal prices through reasonable supply-side regulation, and continues to build a long-term stable and healthy market pattern. Unlike the previous static pricing model, this price adjustment anchors real supply and demand in the market, and relies on a solid underlying demand base to follow the trend to rationalize the price system. On a long-term perspective, as market-based reforms continue to deepen, and relying on a stable consumer base, Maotai's dynamic pricing mechanism is expected to enter the stage of normalized operation and continue to open up room for the company's profit growth. This price increase is expected to boost the company's annual revenue and profit levels. Steady off-season sales, stable pricing, and price increases helped to increase performance steadily, maintaining a “buy” rating.

Zhitongcaijing·07/23/2026 06:17:06
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According to the China Post Securities Research Report, demand for Kweichow Moutai is stable, and market-based pricing continues to be realized. Direct retail prices and dealer contract prices rose simultaneously, taking into account direct sales channel revenue and dealer profit margins. This is the second time in the year that the company has implemented price adjustments for Flying Sky products. The company simultaneously maintains a stable market launch pace, avoids large fluctuations in terminal prices through reasonable supply-side regulation, and continues to build a long-term stable and healthy market pattern. Unlike the previous static pricing model, this price adjustment anchors real supply and demand in the market, and relies on a solid underlying demand base to follow the trend to rationalize the price system. On a long-term perspective, as market-based reforms continue to deepen, and relying on a stable consumer base, Maotai's dynamic pricing mechanism is expected to enter the stage of normalized operation and continue to open up room for the company's profit growth. This price increase is expected to boost the company's annual revenue and profit levels. Steady off-season sales, stable pricing, and price increases helped to increase performance steadily, maintaining a “buy” rating.