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    Salesforce (CRM) Faces A New Slack Rival As Jack Dorsey Launches Buzz

    Simply Wall St·07/26/2026 17:17:08
    Listen to the news
    • Jack Dorsey has launched Buzz, a new open source group chat platform positioned as a direct competitor to Salesforce's Slack.
    • Buzz aims to combine human conversations with AI agents in a single workflow-focused interface.
    • This move introduces a fresh challenger in enterprise collaboration tools, with potential implications for Salesforce's AI driven productivity plans.

    For investors watching Salesforce (NYSE:CRM), the arrival of Buzz comes at a time when collaboration tools sit at the core of the company’s broader AI workflow ambitions. The stock closed at $163.66, with the share price down 35.5% year to date and down 38.7% over the past year. The 3 year and 5 year returns are also negative at 26.2% and 31.2% respectively. Against that backdrop, any threat to Slack’s position in team communication may draw closer scrutiny.

    Buzz’s focus on blending human users and AI agents in shared channels speaks directly to the same problem Salesforce is trying to address across Slack and its AI products. Investors may want to watch how quickly Buzz gains traction with enterprise teams, how Salesforce responds within Slack, and whether this competition influences customer adoption or pricing in collaboration software.

    Stay updated on the most important news stories for Salesforce by adding it to your watchlist or portfolio. Alternatively, explore our Community to discover new perspectives on Salesforce.

    NYSE:CRM 1-Year Stock Price Chart
    NYSE:CRM 1-Year Stock Price Chart

    See which insiders are buying and buying and selling Salesforce following this latest news.

    Investor Checklist: What Buzz Means for Salesforce

    Quick Assessment

    • ✅ Price vs Analyst Target: Salesforce trades at US$163.66 versus an analyst target of about US$241.72, roughly 32% below consensus.
    • ✅ Simply Wall St Valuation: Shares are flagged as undervalued, trading about 54.1% below an estimated fair value.
    • ✅ Recent Momentum: The stock is up 3.3% over the past 30 days, even as Buzz enters the group chat market.

    There's only one way to know the right time to buy, sell or hold Salesforce. Head to Simply Wall St's company report for the latest analysis of Salesforce's Fair Value.

    Key Considerations

    • 📊 Buzz targets the same collaboration and AI workflow arena as Slack, so investors should consider how much of Salesforce's story is linked to workplace communication tools.
    • 📊 Watch Slack user engagement, enterprise adoption of AI workflows, and any commentary from Salesforce on competition from open source chat platforms.
    • ⚠️ Salesforce carries a high level of debt, so any pressure on collaboration related cash flows or pricing power could have a greater impact on financial flexibility over time.

    Dig Deeper

    For the full picture including more risks and rewards, check out the complete Salesforce analysis. Alternatively, you can check out the community page for Salesforce to see how other investors believe this latest news will impact the company's narrative.

    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.