Changes in Hong Kong stocks | Shanghai Auntie (02589) is expected to increase by more than 4% after earnings in the first half of the year, profit is expected to increase by about 50% to 60% year-on-year, and continue to implement the multi-brand strategy

The Zhitong Finance App learned that Aunt Shanghai (02589) gained more than 4% after winning. As of press release, it had risen 4.56% to HK$112.4, with a turnover of HK$10.3082 million.

According to the news, on July 24, Shanghai Aunt announced that the Group expects to make a profit of about RMB 304 million to RMB 325 million for the six months ending June 30, 2026, an increase of about 50% to 60% over the period profit of RMB 203 million in the same period last year. The Group is expected to achieve adjusted profit (measured in non-IFRS accounting standards) of approximately RMB 331 million to RMB 356 million during the reporting period, an increase of about 36% to 46% over the adjusted profit of RMB 244 million in the same period last year.

The board of directors believes that the expected increase in performance is mainly due to the Group's continued firm implementation of the multi-brand strategy. Based on this, the Group relies on a differentiated brand layout to steadily expand its store network. Furthermore, the Group has always insisted on being consumer-centered, continuing to enrich the product matrix, broaden consumption scenarios, and launch new products that are well recognized by the market, thereby driving revenue growth. At the same time, the Group continues to deepen refined operation and management, compounding the scale effects of business expansion, and further improving overall profitability.