Cracker Barrel Replaces CEO Julie Masino With Former Bloomin’ Brands Chief David Deno

Barchart·07/27/2026 19:16:10

Cracker Barrel ($CBRL) appointed former Bloomin' Brands ($BLMN) CEO David Deno as its next chief executive, replacing Julie Masino effective Aug. 10. Masino, who led the company through a contentious brand modernization effort and subsequent turnaround, will remain in an advisory role through Oct. 9 to support the leadership transition.

• David Deno previously served as CEO of Bloomin' Brands and held leadership roles at Best Buy and Yum! Brands.
• Masino's tenure included a controversial 2025 rebranding that was later scaled back after customer backlash and pressure from activist investor Sardar Biglari.
• Cracker Barrel recently reported improving earnings and raised its 2026 outlook as traffic and profitability recovered.
• Deno will join Cracker Barrel's board of directors when he assumes the CEO role on Aug. 10.

Relevant Companies

• Cracker Barrel ($CBRL) – The leadership transition comes as the company continues executing its operational turnaround strategy.
• Bloomin' Brands ($BLMN) – Former CEO David Deno is departing to lead Cracker Barrel.
• Yum! Brands ($YUM) – Deno previously held senior leadership positions at the company, highlighting his restaurant industry experience.

Editor’s Note: This is a developing story. This article may be updated as more details become available.

This article contains syndicated content. We have not reviewed, approved, or endorsed the content, and may receive compensation for placement of the content on this site. For more information please view the Barchart Disclosure Policy here.