The Shanghai Municipal Market Supervision Bureau formulated and issued the “Shanghai Outdoor Advertisement Content Compliance Guidelines” on the 29th. For scenarios such as elevator cars and elevator waiting areas in residential areas, the “Compliance Guidelines” require strengthening the management of advertisement content and broadcast periods to reduce advertisement posting inappropriate for minors; at the same time, reasonably controlling the frequency, length of advertisement switching, volume, brightness, etc., to avoid problems such as high-frequency cycling, long-term continuous playback, noise disturbance, and light pollution. As a general rule, residential elevators are not allowed to broadcast audio advertisements during nighttime hours.

The Shanghai Municipal Market Supervision Bureau formulated and issued the “Shanghai Outdoor Advertisement Content Compliance Guidelines” on the 29th. For scenarios such as elevator cars and elevator waiting areas in residential areas, the “Compliance Guidelines” require strengthening the management of advertisement content and broadcast periods to reduce advertisement posting inappropriate for minors; at the same time, reasonably controlling the frequency, length of advertisement switching, volume, brightness, etc., to avoid problems such as high-frequency cycling, long-term continuous playback, noise disturbance, and light pollution. As a general rule, residential elevators are not allowed to broadcast audio advertisements during nighttime hours.