Adidas Q2 operating profit rises 5% to EUR 574 million; revenue climbs 13% to EUR 6.74 billion

• adidas Q2 revenue rose 13% to EUR 6.74 billion, delivering the company’s highest quarterly total on record.
• Operating profit increased 5% to EUR 574 million, while operating margin narrowed 0.7 percentage points to 8.5%.
• Profit from continuing operations climbed 6% to EUR 398 million; gross margin improved 0.8 percentage points to 52.5%.
• Direct-to-consumer revenue grew 25%, while wholesale revenue increased 6%; marketing and point-of-sale spending jumped 30% to EUR 924 million.
• adidas lifted its 2026 revenue growth outlook to 9%-10% and reiterated its operating profit target of about EUR 2.3 billion.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. adidas AG published the original content used to generate this news brief via EQS News (Ref. ID: adhoc_2373944_de) on July 30, 2026, and is solely responsible for the information contained therein.