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Ipsos-IWSR whitepaper commissioned by AB InBev says alcohol consumers shift toward moderation

PUBT·08/10/2026 02:56:20
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Ipsos-IWSR whitepaper commissioned by AB InBev says alcohol consumers shift toward moderation
  • Budweiser APAC on Aug. 7, 2026 flagged a new Ipsos-IWSR whitepaper commissioned by AB InBev on adult-beverage consumer trends.
  • Report found total alcohol volume remains over 30% above 2000 levels despite a recent decline in global per-capita consumption.
  • Participation stayed broad, with 76% of legal-drinking-age adults drinking alcohol; Gen Z engagement increased.
  • Moderation emerged as a key driver, with consumers paying closer attention to alcohol content and choosing occasions aligned with personal goals.
  • Premium-plus volumes grew at a 5% CAGR from 2014 to 2024; innovation drove over half of retail value growth over the past decade.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Budweiser Brewing Company APAC Ltd. published the original content used to generate this news brief on August 07, 2026, and is solely responsible for the information contained therein.