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PNU Tech Holding portfolio firm LiveX to launch K-beauty tourism program in Busan in August

PUBT·08/11/2026 02:20:30
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PNU Tech Holding portfolio firm LiveX to launch K-beauty tourism program in Busan in August
  • Pusan National University Technology Holding portfolio company LiveX will run a K-beauty tourism program with Busan Tourism Organization in August.
  • Program targets foreign visitors at Winit’s Lotte Seomyeon store, combining hair and makeup styling with local tourism content.
  • LiveX reported foreign-customer visits at its Seoul flagship salons rose about 5x year over year, citing stronger K-content-driven demand.
  • LiveX targets 100 domestic stores this year, plans 10 Japan locations by year-end, prepares entry into Shanghai.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Pusan National University Technology Holding Co published the original content used to generate this news brief on August 11, 2026, and is solely responsible for the information contained therein.