Sensor Tower: Tencent (00700)'s “Wang Zhe Rongyao” regained the top of the global mobile game revenue list in July

The Zhitong Finance App learned that on August 11, Sensor Tower released the top 10 global mobile game revenue and download rankings for July 2026. “Wang Zhe Rongyao” regained the title in July 2026 and jumped to the top of the global mobile game revenue list. “Pokémon GO,” “Gossip Harbor,” “Whiteout Survival,” and “Royal Match” ranked in the top five revenue lists.

Top 10 global mobile game revenue rankings in July 2026

According to the latest sensor tower application performance insight data, “Wang Zhe Rongyao” led the July global mobile game revenue list, mainly due to its differentiated customized content for domestic and overseas markets. In the domestic market, the game combined the latest season update with a seven-day special event to launch the “Journey to the West” themed series of character skins. In overseas markets, the game continues to drive players' activity and paid performance through heavy cross-boundary links with the classic anime “InuYasha (InuYasha)”, high-quality character skins, and large-scale e-sports events.

“Pokémon GO” also showed outstanding performance in July, mainly due to the strong drive of its annual flagship event “Pokémon GO Fest 2026: Global” and the 10th anniversary celebration. The game gained momentum for paid ticket events through multiple rounds of warm-up events, including a community day featuring the water-type Pokémon “Sobble (Sobble),” a “10th Anniversary Party,” and a “Path of Legends” warm-up event. After the event ended, Niantic continued to maintain its popularity through anniversary-themed events and generous benefits, while the “GO Pass” throughout the month further boosted players' activity and payments through additional challenges and exclusive rewards.

Other top revenue products also rely on a steady stream of theme content updates to maintain user engagement and willingness to pay. “Gossip Harbor” combines the soccer competition mechanism with the story-driven “Coconut's Egyptian Adventure (Coco's Egyptian Adventure)” and superimposes multiple collection activities such as “Water Wonders (Water Wonders)” and “Dollhouse of Dreams (Dream Dollhouse)” to continuously create new phased goals for players. “Whiteout Survival” first introduced a new generation of heroic characters, then turned its focus to large-scale team competition and siege gameplay. “Royal Match” will simultaneously launch the “Summer Pass”, collection challenges, dragon-themed cooperative activities, and new story content.

In July 2026, global players' mobile game spending on the App Store and Google Play reached US$6.6 billion, up 7.7% from the previous month. In terms of market share, the US continues to lead the world with 29.5% of total revenue; China (iOS only) followed with 16.7%; Japan ranked 3rd with 12.3%.

In the global mobile game revenue growth list, “Pokémon GO” and “Wang Zhe Rongyao” ranked 1st and 2nd respectively, further consolidating the leading position of the two products in the global mobile game revenue list. This performance was due to the “Pokémon GO” event matrix created around the anniversary celebration, as well as “Wang Zhe Rongyao” version updates and linked content for different markets, respectively.

The popular tactical mobile games “Game For Peace (Game For Peace)” and “PUBG MOBILE (PUBG MOBILE)” performed strongly in the July global revenue growth list, ranking 4th and 5th respectively. “Peace Elite” has launched a massive “Summer Adventure” update. It not only invited many popular celebrities as spokespersons, but also launched a major collaboration with the famous domestic sci-fi animation “Devouring the Starry Sky”. “PUBG MOBILE (PUBG MOBILE)” attracts players from around the world through cross-boundary links with “Naruto (Naruto)” and Ferrari (Ferrari), limited-time gameplay content, and exclusive cosmetic rewards introduced in Ace Royale Pass Season 20 (Ace Royale Pass Season 20).

“Hololive Dreams,” which was officially launched in July 2026, transforms virtual artists (digital characters played by real people and brought to life) under Hololive into collectible characters for players to freely form teams. Through original storyline and exclusive interactive content, the game provides fans with a new experience of deep interaction with their favorite VTuber outside of live streaming. After the launch on July 23, the release bonus attracted players to experience it as soon as possible; the swimsuit-themed character card pool and summer drama campaign, which were launched later, formed the first batch of seasonal content in the game.

Several other mobile games, which are in the top ten of the global revenue growth list, have also benefited from major version updates and continuous content iterations, which focus on character content and are mainly aimed at the Asia-Pacific market. “Zenless Zone Zero (Zenless Zone Zero)” simultaneously launched new S-Class characters and related activities during the 3.1 2nd anniversary celebration to drive revenue growth. “GODDESS OF VICTORY: NIKKE (GODDESS OF VICTORY: NIKKE)” continued its previous growth trend by continuously launching summer-themed events and character events. “SOL: Enchant” has continued to gain market attention since its launch in June, while “Eggy Party (Eggy Party)” has achieved a marked recovery. The performance of these products reflects the widespread appeal of continuous content updates in both medium and casual mobile game categories.

Overall, mobile games, which had the lead in July, once again showed that continued growth is increasingly dependent on well-paced operational activity planning. Major release updates, popular IP links, seasonal events, and real-world hot topics such as culture and sports have all become important drivers for players to keep returning and paying. Welcome to learn more about game operation activities, commercialization, and player engagement trends through Sensor Tower's Playliner Operations Insights Platform.

Top 10 global mobile game downloads in July 2026

“Roblox” topped the global mobile game download list in July 2026, and “Free Fire” ranked 2nd. “Block Blast!” “Arrow Puzzle: Tap Puzzle Games”, and “Soccer Superstar” followed, and joined the top 5 in the global download list.

“ROBLOX” topped the global download list, mainly due to its multi-themed activities and brand linkage experiences launched during the summer. “Fischfest (Fischfest)” and “Prism Runway Show (Prism Runway Show)” continued the popularity of fishing and fashion themes until July, and the interactive music experience launched in collaboration with the Rolling Stones (Rolling Stones) further expanded the platform's entertainment appeal. The virtual space “FIFA Super Soccer” continued to enjoy the traffic dividends brought by the World Cup afterheat. Subsequently, the MMORPG gameplay “Vesteria” was heavily launched, and more tactical FPS was added at the end of the month. The new game “TTK” kicks off a forward-looking warm-up. The concentration of these activities showcased Roblox's strong ecosystem ability to activate multi-category gameplay and multiple IP matrices at the same time.

“Garena Free Fire” continued its good download performance in July thanks to the 9th anniversary celebration and collaboration with the hit anime “BLUE LOCK (BLUE LOCK).” Anniversary rewards and exclusive packages continued players' attention until July 23, and the “Blue Prison” themed appearance and linked rewards, which went live in the middle of the month, further helped the game attract new players.

July coincided with the height of the 2026 World Cup season, with major game makers taking advantage of this global boom to create volume and attract new players. “Soccer Superstar,” “Football League 2026,” “EA SPORTS FC™ MOBILE,” and “eFootball” collectively entered the top ten download lists, highlighting the strong influence of football-themed content and well-timed operating activities on the download volume.

In July 2026, global mobile game downloads reached 3.72 billion times, an increase of 2.2% over the previous month. In terms of countries and regions, India continues to lead the world with 609 million downloads (16.4%); the US (7.8%) and Brazil (6.3%) rank 2nd and 3rd respectively.

On the download growth list, “Smash Fest!” Ranked No. 1 in the world. The game incorporates fun physical gameplay into the traditional puzzle solving mechanism, with exhilarating chain reactions, intuitive operation, humorous cat characters, and level design suitable for a short period of time, making it easier for ultra-casual players to accept and play. Its main download markets include the US, India, Japan, Russia, and Brazil.

“Painty Hide n Seek” is ranked 2nd in the global download growth list. The game combines classic hide-and-seek gameplay with paint camouflage mechanisms to create a brightly colored stickman world. The easy-to-understand rules, third-person perspective, and easy and fun 3D scenes appeal to players who prefer a light, fast-paced competitive experience. Currently, the film has received a lot of attention in markets such as Indonesia, India, Vietnam, Brazil, and Turkey.

“Top Tycoon: Coin Theme Empire” is ranked 3rd in the global download growth list. The game combines a coin looting mechanism with theme park construction and growth gameplay. By collecting and plundering resources, players then invest resources in the expansion of the entertainment empire, forming a positive cycle of continuous upgrades and visual changes. Its social competition mechanism and long-term growth goals are particularly popular with players in India, the US, and Turkey.

With the FIFA World Cup coming to an end in mid-July, a variety of football-themed mobile games continued to be popular on mobile, boosting the number of downloads. “Soccer Superstar” and “Football League 2026” introduced World Cup-inspired events and fast-paced challenges; “Mini Soccer: Football Cup 2026” and “Flash Peak: Freestyle Football” attracted soccer fans with timely marketing and easy to get started arcade gameplay.