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Banner Life Becomes Top U.S. Term Life Insurer with Record-Setting, Profitable Growth

Barchart·08/11/2026 08:25:00
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FREDERICK, Md., Aug. 11, 2026 /PRNewswire/ -- Banner Life Insurance Company and William Penn Life Insurance Company of New York's (the Banner Life family of companies) individual insurance division has become the largest U.S. term life insurance provider, capturing 13% of the market1 in Q1 2026, after achieving its highest-ever Annualized Premium Equivalent (APE) of $239 million in 2025, representing a 19.5% increase in APE over 2024. These results underscore the company's continued momentum in the United States, where it has grown from the seventh-largest provider in 2018 to the top-ranked insurer this year.

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